Child Cancer Foundation: Between Us

Sibling rivalry and gentle goading - especially between brothers and sisters - is an essential and perhaps unavoidable part of childhood.

This simple spot from Sunrise for The Child Cancer Foundation presents what we expect to be a sinister moment, before reversing our assumptions to reveal a heartwarming moment between two children.

Helmed by Laurits Munch-Petersen, the minute-and-a-half long spot shines a light on the kids diagnosed with cancer and the ways family respond to accept the news. 

The spot's tone seems very authentic partly because the six-year-old actress, Eline Lundvig Hauge-Nielsen, is actually undergoing treatment for acute leukemia in real life and lead creative project Janus Kortermann Jauch lost a child to cancer, so raising awareness of the foundation's message was very personally important for many involved on set.