Guinness: The Compton Cowboys

Hard to imagine a group of cowboys trotting through the streets of LA, isn't it?

But AMV BBDO's latest campaign for Guinness lifts the lid on the Compton's Cowboys; a group of men who rescue horses from the slaughterhouse to nurture them back to full health and treat them as their companions. A far cry from the gangs and violence that populate the city.

Helmed by Smuggler's Henry Alex Rubin, the spot is beautifully-shot and perfectly encapsulates the brand's Made of More series, offering a rare glimpse into an unusual community's custom.