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Specsavers – Specsavers: Artic

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Specsavers Creative is back to its comedic best with its latest iteration of the Should've gone to Specsavers campaign.

This time, the brand promotes its free in-store hearing tests by transporting viewers to the Arctic, where a scientist is desperately awaiting supplies. Unfortunately, however his colleagues misinterpret his message... and well, you'll have to watch the rest above.

The brand's in-house creative director, Graham Daldry and head of TV services, Chris Denton, directed the ad.

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