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Heinz Baked Beanz – Heinz: Geoff

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Kraft Heinz Australia has released this heart-warming new short film introducing the world to Geoff, their new head of innovation for the Beanz department.

Created by Y&R New Zealand, the campaign is led by a three-minute animated and cinematic film that will be split into 15-second stings for online and TV.

Produced by Assembly and helmed by , the film follows Geoff as he heads to Heinz to find a job. But of course, he gets sidetracked and also finds love along the way with the head of the Spaghetti department.

The campaign was released to promote the brand's new product range, which offers customers four new can sizes to pick from.

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