Johnnie Walker: Railroad
Johnnie Walker takes a step in a new direction for this stunning new campaign via CP+B and Iconoclast.
Credits
powered by
- Agency Crispin Porter + Bogusky Brazil/Brazil
- Production Company Iconoclast US
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Credits
powered by
- Agency Crispin Porter + Bogusky Brazil/Brazil
- Production Company Iconoclast US
- Post Production Prodigo Films
- Post Production Invisible Works
- Post Production NASH
- Executive Producer Karina Amabile
- Executive Producer Francesco Civita
- Chief Creative Officer Andre Kassu
- Chief Creative Officer Marcos Medeiros
- Creative Pedro Gald
- Creative Nicholas Bergantin
- Creative Mihail Aleksandrov
- Creative Luiz Paccillo
- Production Coordinator Nathalie Gautier
- Production Coordinator Gregory Bogossian
- Director Ian Ruschel
- Creative Director Marcelo Rizerio
Credits
powered by
- Agency Crispin Porter + Bogusky Brazil/Brazil
- Production Company Iconoclast US
- Post Production Prodigo Films
- Post Production Invisible Works
- Post Production NASH
- Executive Producer Karina Amabile
- Executive Producer Francesco Civita
- Chief Creative Officer Andre Kassu
- Chief Creative Officer Marcos Medeiros
- Creative Pedro Gald
- Creative Nicholas Bergantin
- Creative Mihail Aleksandrov
- Creative Luiz Paccillo
- Production Coordinator Nathalie Gautier
- Production Coordinator Gregory Bogossian
- Director Ian Ruschel
- Creative Director Marcelo Rizerio
Iconic whiskey brand Johnnie Walker has stepped away from it's traditional 'Keep Walking' mantra to introduce a new image to younger generations.
Created by CP+B Brazil, the film shows solitary young adults individually trapped inside a railway cart before breaking free from the shackles of society, motivated by the inspiring line: “The next step is inside you.”
Shot by Ian Ruschel through Iconoclast over three days in the Chilean Atacama Desert, the film required a further 30 days for post-production.
The campaign will be supported by brand activations across digital platforms, POS, follow-up events, responsible drinking initiatives and special packaging, among other surprises which the brand will reveal in the coming months.
Connections
powered by
- Agency Crispin Porter + Bogusky Brazil
- Post Production Prodigo Films
- Post Production Invisible Works
- Post Production NASH
- Production Iconoclast US
- Chief Creative Officer Andre Kassu
- Chief Creative Officer Marcos Medeiros
- Creative Director Marcelo Rizerio
- Director Ian Ruschel
- Executive Producer Francesco Civita
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