Canon: Perfect Moments
Big Block, Canon and Grey create a Rube Goldberg Machine to snap the perfect pic.
How far would you go to get the perfect photo? Whatever your answer to that question, it's probably not as far as Canon goes in this new spot from Grey.
Produced by Big Block LA and directed by Jonathan Zames, the ad promotes the Canon EOS Rebel T7i DSLR camera by setting a Rube Goldberg Machine off with a rolling Canon lens cap.
The aim of the project was to reinforce the brand's 'Shoot for Greatness' tagline by creating unique photo opportunities, ultimately revealing how the perfectly-timed images were captured and proving that being in the right place at the right time means nothing without the right camera.
To find out more about the project keep an eye out for the behind the scenes video, coming soon.
Connections
powered by
- Agency Grey New York
- Editing Company Nomad Editing Company
- Grade MPC Los Angeles
- Location Service Artists Group (AG Films)
- Production Big Block Live
- Colourist Adrian Seery
- Director Jonathan Zames
- Editor Jai Shukla
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