Nike: Mo Farah; Smile
Nike celebrates the life and career of Mo Farah in this new campaign via W+K London and Rogue.
Credits
powered by
- Agency Wieden+Kennedy London/UK
- Production Company Rogue Films
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Credits
powered by
- Agency Wieden+Kennedy London/UK
- Production Company Rogue Films
- Editing Company Final Cut
- Visual Effects Time Based Arts
- Editor Dan Sherwen
- Director of Photography Ross Giardina
- Executive Creative Director Iain Tait
- Executive Creative Director Tony Davidson
- Executive Creative Director Kim Papworth
- Executive Producer Charlie Crompton
- Executive Producer Orlando Wood
- Creative Kate Baker
- Creative Tom Hall
- Director Mark Zibert
- Producer Sophie Hernandez Weldon
- Creative Director Adam Fish
- Creative Director Anders Stake
- Head of Planning
Credits
powered by
- Agency Wieden+Kennedy London/UK
- Production Company Rogue Films
- Editing Company Final Cut
- Visual Effects Time Based Arts
- Editor Dan Sherwen
- Director of Photography Ross Giardina
- Executive Creative Director Iain Tait
- Executive Creative Director Tony Davidson
- Executive Creative Director Kim Papworth
- Executive Producer Charlie Crompton
- Executive Producer Orlando Wood
- Creative Kate Baker
- Creative Tom Hall
- Director Mark Zibert
- Producer Sophie Hernandez Weldon
- Creative Director Adam Fish
- Creative Director Anders Stake
- Head of Planning
On Saturday 12th August, at 20:20 (GMT), the Men's 5,000m final of the IAFF London 2017 takes place, this race will be the final championship track race of Mo Farah's illustrious career.
Victory here would be a fourth consecutive 5,000m win at the World Championships. More than just a runner, Mo has become an icon and an inspiration for not only the British, but also the world. To celebrate the man and the smile that adorns his face, Nike has released this motivational campaign from W+K London.
Directed by Mark Zibert through Rogue Films, this film chronicles the unseen, grueling journey and mental strength behind his smiley persona, while a powerful tribute from London-born spoken word artist George the Poet reveals that behind every smile, there is a story, that may not always be immediately obvious.
Connections
powered by
- Agency Wieden+Kennedy London
- Editing Company Final Cut
- Production Rogue Films
- Visual Effects Time Based Arts
- Creative Director Adam Fish
- Creative Director Anders Stake
- Director Mark Zibert
- Editor Dan Sherwen
- Executive Creative Director Iain Tait
- Executive Creative Director Tony Davidson
- Executive Creative Director Kim Papworth
- Executive Producer Orlando Wood
- Executive Producer Charlie Crompton
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