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University of Phoenix – University of Phoenix: We Can Do IT

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The University of Phoenix has released this charmingly-animated spot aimed at persuading working mothers that it's never too late to land your dream job.

Created by 180LA, the spot was inspired by the We Can Do It! US World War II propaganda poster produced by J. Howard Miller that featured the character Rosie the Riveter.

Produced by Hornet and helmed by Dan & Jason, the spot follows a woman whose job is being taken over by machines, inspiring her to rise above her circumstances, reinvent herself and acquire a new skillset thanks to a college degree.

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