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Sainsbury's – Sainsbury's: Messy Hands

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Wieden+Kennedy London celebrate the joy of eating with your hands in new spot for Sainsbury's.

Directed by Tubby Brother of StrangeLove, Messy Hands juxtaposes black and white footage of people eating messy food with stop-motion footage of those brightly coloured foods being eaten, exploding, melting, and just generally making a mess on their white backgrounds. Bon appetit, and maybe pack a napkin or a hundred.


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