Económico: Heritage

A family will reading turns into a hilarious slaughter in JWT Buenos Aires' ad for Económico, the economics journal of Argentinian newspaper Clarín.

In Heritage, directed by Maureen Hufnagel of Hachiko Films, a family is assembled in a very Agatha Christie-like wood-panelled drawing room to read a will. Then, also like in Christie's books, people start dying off. 

However, unlike And Then There Were None et al, the deaths happen as a series of hilarious, escalating misfortunes, including heart attacks and chokings, ending with a man being set on fire. This continues until only one family member remains to inherit everything.

In the real world, however, few of us ever get this kind of luck, so the ad ends with a message saying that for those of us who can't rely on our close relatives bursting into flames, we should probably keep abreast of finance news through reading Económico.

If you liked this, check out this classic ad set at a will reading from Jeep.