Toys'R'Us: Manuel vs. Toys'R'Us
One hotel manager takes on Toys'R'Us for the title of 'expert on summer holiday' in a fun series of mockumentaries.
Credits
powered by
- Post Production Welcome Post
- Agency Producer Nicolai Schierbeck
- Director Klaus Spendser
- Producer Soren Engberg
- Creative Director Jacob Thyssen
Credits
powered by
- Post Production Welcome Post
- Agency Producer Nicolai Schierbeck
- Director Klaus Spendser
- Producer Soren Engberg
- Creative Director Jacob Thyssen
"
One hotel manager takes on Toys'R'Us for the title of 'expert on summer holiday' in a fun series of mockumentaries by Marketsquare Copenhagen.
Across six 60-second spots, the campaign Manuel vs. Toys'R'Us follows a hotelier's various attempts to beat the toy firm at its own game. They have a 25% sale? He discounts everything by 26%, putting stickers across his three-star establishment. They sell trampolines? He buys a trampoline.
The spots, pitched somewhere between Fawlty Towers and The Office, are a radical departure for the chain, whose most famous ad series featured a magical giraffe and a song that is burned into the cerebral cortex of every child born in the '80s or '90s.
"
Connections
powered by
- Agency Marketsquare Copenhagen
- Post Production Welcome Post
- Production Marketsquare Copenhagen
- Production UItch I Scratch Copenhagen
- Agency Producer Nicolai Schierbeck
- Creative Director Jacob Thyssen
- Director Klaus Spendser
Unlock this information and more with a Source membership.
