PlayStation: #TOKYOISNOW
There's no rest for the wicked in this new PlayStation campaign created by TBWA/Paris.
Credits
powered by
- Agency TBWA\\PARIS/France
- Production Company Supamonks
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Credits
powered by
- Agency TBWA\\PARIS/France
- Production Company Supamonks
- Sound Design TBWA\\\\Else
- Art Director Sebastien Guinet
- Copywriter Josselin Pacreau
- Agency Producer Mathilde Nanot-Lachkar
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Director Walter Mazoyer
- Producer Amar Bouacheria
- Post Producer Bastien Malmanche
- Post Producer Gaetan Bailleul
- Post Producer Melanie Bernard
Credits
powered by
- Agency TBWA\\PARIS/France
- Production Company Supamonks
- Sound Design TBWA\\\\Else
- Art Director Sebastien Guinet
- Copywriter Josselin Pacreau
- Agency Producer Mathilde Nanot-Lachkar
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Director Walter Mazoyer
- Producer Amar Bouacheria
- Post Producer Bastien Malmanche
- Post Producer Gaetan Bailleul
- Post Producer Melanie Bernard
Rio may have only ended a month ago, but now's time for the French team to commence training again in preparation for Tokyo 2020, warns this new spot by TBWAParis.
Produced by SUPAMONKS STUDIO for PlayStation - the official partner of French sports institute INSEP - the spot follows on from the brand's previous film, #GameIsNeverOver.
Animated in a Japanese-anime/Manga style to tie in with the Olympics' next host nation, Tokyo, the spot sees the athletes resume their punishing training programmes, which requires building on their physical strength and mental strength.
The campaign, helmed by Walter Mazoyer, will launched on social media and is being targeted at video game and sports fans.
Connections
powered by
- Agency TBWAPARIS
- Production SUPAMONKS
- Sound Design TBWA\Else
- Art Director Sebastien Guinet
- Copywriter Josselin Pacreau
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Post Producer Melanie Bernard
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