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H&M: The Road Trip

Becks and Kevin Hart are taking I, Beckham on the road in this new short for H&M via adam&eveDDB and Sonny.

by shots on 27^th September 2016

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H&M – H&M: The Road Trip

Credits

Production Company Sonny

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Credits

Production Company Sonny
Post Production Glassworks London
Editing Company Marshall Street Editors
Editor Tim Thornton–Allan
Director of Photography Roman Vasyanov
Agency Producer Lucie Georgeson
Executive Producer Helen Kenny
Director Fredrik Bond

Producer SJ SJ O'Mara
Producer Alicia Richards
Creative Director Rick Brimm
Post Producer Duncan Buxton

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Global fashion retailer H&M joins forces once again with the miss-matched pairing of ex-footballer-turned-fashion icon David Beckham and comedian/actor Kevin Hart.

Following on from the previous film, I, Beckham, which saw Hart preparing to play Beckham in a fictional movie of the same name, this time the pair hit the road with a plan to launch I, Beckham The Musical in glitzy Las Vegas - and, predictably, hijinks ensue.

Created by adam&eveDDB the branded short promotes H&M's Modern Essentials collection for autumn 2016. The film was produced by Sonny London and helmed by Fredrik Bond.

Connections

Agency adam&eveDDB
Editing Company Marshall Street Editors
Post Production Glassworks London
Production Sonny
Agency Producer Lucie Georgeson
Director Fredrik Bond
Editor Tim Thornton–Allan
Executive Producer Helen Kenny
Post Producer Duncan Buxton
Producer SJ O’Mara
Producer Alicia Richards

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