Instituto Ayrton Senna: Heart of Brazil
Ayrton Senna's words are a source of inspiration for Brazilian Olympians in this awe-inspiring film from JWT.
Credits
powered by
- Agency JWT Brazil/Brazil
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Credits
powered by
- Agency JWT Brazil/Brazil
- Art Director Erico Braga
- Art Director Diego Vieira
- Art Director Pedro Ricci
- Art Director Pablo Lobo
- Copywriter Gustavo Soares
- Copywriter Rodrigo Rocha
- Agency Producer Flavio Colella
- Agency Producer Joi?o Ricardo
- Executive Creative Director Humberto Fernandez
- Executive Producer Gustavo Karam
- Executive Producer Juan Manuel Freire
- Chief Creative Officer Rodrigo Grau
- Chief Creative Officer
- Animation Director Daniel Duche
- Director Ralph Karam
- Producer Juliana Millan
- Producer Ana Sieglitz
- Creative Director Gustavo Soares
- Project Manager Kazuo Sugui
- Colourist Nicolas Piccirilli
- Colourist Ralph Karam
- Head of Digital
Credits
powered by
- Agency JWT Brazil/Brazil
- Art Director Erico Braga
- Art Director Diego Vieira
- Art Director Pedro Ricci
- Art Director Pablo Lobo
- Copywriter Gustavo Soares
- Copywriter Rodrigo Rocha
- Agency Producer Flavio Colella
- Agency Producer Joi?o Ricardo
- Executive Creative Director Humberto Fernandez
- Executive Producer Gustavo Karam
- Executive Producer Juan Manuel Freire
- Chief Creative Officer Rodrigo Grau
- Chief Creative Officer
- Animation Director Daniel Duche
- Director Ralph Karam
- Producer Juliana Millan
- Producer Ana Sieglitz
- Creative Director Gustavo Soares
- Project Manager Kazuo Sugui
- Colourist Nicolas Piccirilli
- Colourist Ralph Karam
- Head of Digital
The Instituto Ayrton Senna (IAS), a pro-education initiative founded by the state of the late Formula 1 racing icon Ayrton Senna, hopes to inspire Brazil's athletes ahead of the Olympics with this animated spot.
Created by JWT Brazil, the spot tells the story of Senna's first home Grand Prix at Interlagos 1991. Although the driver had problems with his car and things didn't look good for him, he never gave up and went on to win in front of the home fans.
22 years after his passing, Senna is still a national hero among Brazilians. According to a 2013 poll, he is still seen as the number one source of inspiration among athletes, even with those born after his time.
The spot was produced by Le Cube and helmed by Ralph Karam.
Connections
powered by
- Agency JWT Brazil
- Production Le Cube
- Art Director Erico Braga
- Chief Creative Officer Ricardo John
- Chief Creative Officer Rodrigo Grau
- Copywriter Gustavo Soares
- Creative Director Gustavo Soares
- Executive Creative Director Humberto Fernandez
- Executive Producer Juan Manuel Freire
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