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Carlsberg – Carlsberg: Substitute Pessimism for Optimism

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Carlsberg call on every man, woman and child to get behind England in this patriotic spot created by Fold7.

Featuring as the central aspect of its Euro 2016 campaign, If Carlsberg did substitutions, the spot sees a typical English pub inspired to support the national team through a fan's emotive speech.

Produced by Mustard and helmed by Matt Rhodes, the campaign will be supported with various social activity as well as a national OOH campaign and reactive work from the Carlsberg Newsroom.

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