Brighton Housing Trust: #WhoWouldYouTurnTo
Beast show a darker side to advent as we watch a family become homeless on Christmas Eve.
Credits
powered by
- Editor Tony French
- Director of Photography Bruce Jackson
- Director Beast Branded Content
- Producer Mel Kapp
- Colourist Colm O'Rourke
Credits
powered by
- Editor Tony French
- Director of Photography Bruce Jackson
- Director Beast Branded Content
- Producer Mel Kapp
- Colourist Colm O'Rourke
Advent calendars. What better way to countdown to Christmas Day than with a miniature-sized chocolate every morning?
In this ad for homeless charity, Brighton Housing Trust, we see a darker side to advent- and it’s not the calorie content.
Created and directed by Beast Branded Content, this spot pulls on all the heartstrings as we watch a family struggle through December, and eventually become homeless on Christmas Eve.
The oh-so-relatable family get a different kind of surprise from their advent calendar this year, from overdue rent, to council tax penalties, and Dad losing his job. This tearjerker puts things into perspective.
In attempt to increase donations the ad uses the hash tag #WhoWouldYouTurnTo, and the message is simple- it can only take a month to become homeless.
Connections
powered by
- Agency Beast Branded Content
- Production Beast Branded Content
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