MTV Staying Alive: Sext Life
Emojis come to life to promote safe sex in this campaign created for World AIDS Day - which is today.
Credits
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- Agency Y&R New York
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Credits
powered by
- Agency Y&R New York
- Editing Company Rock Paper Scissors
- Editor Austyn Daines
- Executive Producer Angela Dorian
- Executive Producer Jennifer Sofio Hall
- Chief Creative Officer Leslie Sims
- Director Angus Wall
- Producer Kelly Christensen
- Post Producer Helena Lee
- Global Creative Director
- [group] Creative Director Nathalie Brown
- Executive Director of Integrated Production/Producer
- Executive Director of Integrated Production/Producer
- Executive Director of Integrated Production/Producer Greg Lotus
- Music
Credits
powered by
- Agency Y&R New York
- Editing Company Rock Paper Scissors
- Editor Austyn Daines
- Executive Producer Angela Dorian
- Executive Producer Jennifer Sofio Hall
- Chief Creative Officer Leslie Sims
- Director Angus Wall
- Producer Kelly Christensen
- Post Producer Helena Lee
- Global Creative Director
- [group] Creative Director Nathalie Brown
- Executive Director of Integrated Production/Producer
- Executive Director of Integrated Production/Producer
- Executive Director of Integrated Production/Producer Greg Lotus
- Music
Y&R New York has created this timely campaign with a serious message for World AIDS Day (1 December) to warn about the dangers of having unprotected sex.
Shot by Angus Wall, the spirited scenes include popular smartphone emoji symbols in 3D form as they embark on sexual adventures, commonly imagined by users through texting.
The campaign also includes a condom emoji keyboard built by Snaps, the first of its kind. While Durex has been campaigning to create a condom emoji, so far one hasn’t been created. Until that day, Y&R New York and MTV created an entire keyboard featuring fun, brightly coloured and easy-to-use condoms in all designs. They can be downloaded at SafeSext.MTV.com.
Connections
powered by
- Agency Y&R New York
- Editing Company Rock Paper Scissors
- Chief Creative Officer Leslie Sims
- Director Angus Wall
- Editor Austyn Daines
- Executive Producer Jennifer Sofio Hall
- Executive Producer Angela Dorian
- Group Creative Director Nathalie Brown
- Post Producer Helena Lee
- Executive Director of Integrated Production/Producer Greg Lotus
- Music Travis+Maude
Unlock this information and more with a Source membership.
