Carling Black Label: The Horse

Carling Black Label – Carling Black Label: The Horse

Credits

Agency Ogilvy & Mather Cape Town/South Africa
Production Company Velocity Films

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Credits

Agency Ogilvy & Mather Cape Town/South Africa
Production Company Velocity Films
Visual Effects Searle Street Post Production
Post Production Deliverance Post Production
Editor Ricky Boyd
Director of Photography Eugenio Galli
Art Director Prabashan Pather
Copywriter Jacques Massardo

Agency Producer Anthea Beylis
Executive Creative Director Tseliso Rangaka
Executive Producer Karen Kloppers
Executive Producer Helena Woodfine
Director Keith Rose
Producer Shannon Gloyne
Creative Director Jacques Massardo

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Reinforcing Carling Black Label's reputation in South Africa as a beacon for masculinity, this dramatic commercial helmed by Keith Rose sees a group of young men take action to control a wayward horse in the city.

Created by Ogilvy & Mather Cape Town with production partner Velocity Films, the ad sees physical strength and mental skill align to demonstrate a multi-dimensional idea of power in today's modern man.

The complex and technical production consisted of five thoroughbred horses being trained and conditioned for six weeks, more than 160 hours spent rigging equipment in six locations, a cable camera rig spanning 40 metres above the city streets and six days of location shooting.