adidas: My Pitch My Rules

Created to promote the launch of World Champion Germany's new adidas football kit, this campaign has been released by the brand featuring all the national stars.

Strung together by scenes featuring the white lines of a pitch, the ad, created by iris Worldwide, gets up close and personal with the team and Caviar director Ben Strebel brings the script to life with an emotionally-charged, tense and visceral piece of film.

The young director was allocated just four hours to capture the essence of the players and highlight the raw passion and spirit of the team. "The highlight was when we had them as a whole for only 25 minutes. Suddenly, I looked around and there were about 200 people watching on set," he says.