Campari: Frozen; Ice Ramp; Turning Tables

The challenge? How to drink an upside-down glass of Campari... without spilling a drop.

Dutch directing duo Lernert & Sander have lent their conceptual eye and minimalistic approach to a triptych format - which is about an elegant woman dressed in red.

Tasked with the challenge, she sets about drinking a Campari the right way around, on an all-white and very simplistic set.

In Frozen (above), she uses a hairdryer, a pick and a rock hammer to free the drink.

While Ice Ramp (below) requires her to carve out a slide from a slab of ice before pushing the drink along the ramp until it is the right way round.

The third in the trio is Turning Tables (below), which sees the woman reverse the tables so that the liquid is correctly positioned and can be enjoyed.

With guidance from creative director Morihiro Harano, the spots were created through his creative agency Mori Inc. and mark the launch of Campari on the Japanese market.

Don't forget to check out the Fashion focussed issue #160 out now, which features a creative profile from masterminds Lernert & Sander.