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Fiber One – Fiber One: Chew Treats Infomercial

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Following on from the hilarious Expecting spot Fiber One once again reunites with Saatchi & Saatchi New York for this latest amusing campaign.

Produced by argentinacine and directed by Augusto Giménez Zapiola and Hernan Corera the spots introduce the brand's latest weapon against hunger, rubber chew treats.

Taking the form of a mock-infomercial the campaign is supported by a dedicated website that giving away the rubberised treats, as well as money off vouchers for the brand's tastier alternative, chocolate fudge brownies. 

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