IKEA: The First Wireless Bungee Jump
DDB Brussels created a unique and tense spot of a sporting experiment to promote wireless charging with IKEA.
Credits
powered by
- Agency DDB Brussels/Belgium
- Production Company Rococo
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Credits
powered by
- Agency DDB Brussels/Belgium
- Production Company Rococo
- Creative Stefan Van Den Boogaard
- Creative Tim Arts
- Director Jan & Raf Roosens
- Producer Brigette Verduyckt
- Producer Annelies Nyns
- Creative Director Peter Ampe
Credits
powered by
- Agency DDB Brussels/Belgium
- Production Company Rococo
- Creative Stefan Van Den Boogaard
- Creative Tim Arts
- Director Jan & Raf Roosens
- Producer Brigette Verduyckt
- Producer Annelies Nyns
- Creative Director Peter Ampe
Technology has taken us so far. And IKEA's latest campaign created by DDB Brussels pushes the boundaries even further.
Helmed by Belgium directing duo Jan & Raf Roosens via Rococo, the spot imagines a sporting experiment, involving a wireless bungee jump.
The scientists working on the project explain that with magnets, the jumper can leap into an opposing magnetic field without using any cords or harness.
After conducting the experiment, the team ecstatically celebrate the jumper's safety.
And only then do we see that behind the jumper's adrenaline, it's the wireless charging pod that made the jump possible and connected the jumper with his family and friends to record his success.
Connections
powered by
- Agency DDB Brussels
- Production Rococo
- Creative Director Peter Ampe
- Director Jan & Raf Roosens
- Producer Annelies Nyns
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