McDonald's: Lonely Hearts

A new commercial through Leo Burnett London tells the story of a first date between a young man and woman who gradually realise that, despite their best intentions, they're just not very compatible.

From an awkward moment in an art gallery to an even more awkward moment at a bowling alley, John and Emma never seem to click, so at the end of the night they politely say their goodbyes and go their separate ways. Before being reunited at a McDonald's restauraqnt that is, as we realise there might be one last twist in the tale. Sean Meehan shot the ad through Bold.