Real Cost Campaign: Boomerang; Jeans; Finger

Real Cost Campaign – Real Cost Campaign: Boomerang; Jeans; Finger

Credits

Agency FCB New York/United States of America
Production Company Supply & Demand

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Credits

Agency FCB New York/United States of America
Production Company Supply & Demand
Editing Company No6
Visual Effects The Mill New York
Music Groove Guild
Editor
Director of Photography Jo Williems
Art Director Megan Williams

Agency Producer Maria Garelli
Executive Creative Director
Executive Producer Jeff Scruton
Executive Producer Corina Dennison
CEO Lee Garfinkel
Head of Production Rika Osenberg
Director Anton Visser
Producer Ari Hakim

Creative Director Megan Williams
Post Producer Mike Pulan
Post Producer Colin Blaney
VFX Supervisor Eliza Pelham Randall
Sound Designer Paul Riggio
Production Designer Deborah Evans
Music Producer
Director of Content Creation

Director of Content Creation
Director of Content Creation
Director of Content Creation Matt Anderson
Director of Content Creation

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Aside from the obvious, there are literally hundreds of reasons not to smoke. Created by FCB New York this funny anti-smoking campaign for The Real Cost lists some that might not necessarily spring to mind.

Produced by Supply & Demand and directed by Anton Visser, the campaign is made up of three spots - Boomerang, Skinny Jeans and Finger - which all show teens turning down smokes, not for the health reasons, but for reasons you just can't argue with.

The campaign is being supported by social media using the hashtag #ReasonsNotToSmoke which encourages users to share their own.