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Bank Of America: Special Olympics Tess; PGA

Golf champion Tess Trojan is the star in Bank of America's latest campaign, helmed by Kaboom director Doug Werby.

by shots on 24^th June 2015

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Bank of America – Bank Of America: Special Olympics Tess; PGA

Credits

Production Company Kaboom Productions

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Credits

Production Company Kaboom Productions
Editing Company Arcade
Editor Jen Dean
Editor Brad Waskewich
Director of Photography Petr Stepanek
Designer Michael Langone
Executive Producer Lauren Schwartz
Executive Producer Brian Gonsar

Director Doug Werby
Producer Steven Sills
Creative Director Will Uronis
Creative Director Spencer Deadrick
Associate Creative Director Ian Catmur

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Tess is a successful sportswoman and inspirational woman in this two-part campaign helmed by Doug Werby.

Hill Holiday has partnered with the Bank of America for a two-part campaign to sponsor the Special Olympics World Games, which will be held this August in LA.

The first spot - titled Tess - follows inspirational pro golfer Tess Trojan.

Director Doug Werby creates a documentary-esq ad that looks at how Tess became a gold medalist.

While Werby focuses on her successes on and off the course, he also incoporates shots of her training schedule which reveal her ongoing determination to succeed.

The second spot is called PGA (Professional Golfers' Association) and provides ample background on the event and how it helps its sportsmen.

Connections

Agency Hill Holiday
Production Kaboom Productions
Creative Director Spencer Deadrick
Creative Director Will Uronis
Director Doug Werby
Editor Jen Dean
Editor Brad Waskewich
Executive Producer Lauren Schwartz
Executive Producer Brian Gonsar
Producer Steven Sills

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