Andy Samberg makes a meal out of Neil Diamond
For Hellmann’s Super Bowl presence, the Lonely Islander takes on the persona of Meal Diamond and bangs out his biggest hit, Sweet Sandwich Time, in a spot from VML and Tom Kuntz.
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Credits
View on- Agency VML/New York
- Production Company MJZ/USA
- Director Tom Kuntz
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Credits
View on- Agency VML/New York
- Production Company MJZ/USA
- Director Tom Kuntz
- Talent Andy Samberg
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VML/New York
- Production Company MJZ/USA
- Director Tom Kuntz
- Talent Andy Samberg
With Sweet Caroline being more or less ubiquitous at sports venues around the world, and award-baiting movie Song Sung Blue leaning into the fandom, it seems that Neil Diamond is having something of a late-career canonisation.
And so it continues to this year's Super Bowl, where Hellmann’s is unveiling Meal Diamond (a prosthetic-laden Andy Samberg) to apply everyone's favourite mayo to a diner-full of dinner.
Created by VML and directed by MJZ's Tom Kuntz, the film also features a surprise cameo from "proud mayo superfan" [a line from the press release so good we had to include it] Elle Fanning as well as one of the funniest final seconds of an ad we've seen in ages.
