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Canal+: The Stone

Director Antoine Bardou-Jacquet creates a fantastical Lord of the Rings-inspired ad for CANAL+.

by shots on 22^nd June 2015

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Canal+ – Canal+: The Stone

Credits

Agency BETC Paris/France
Production Company Partizan Paris

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Credits

Agency BETC Paris/France
Production Company Partizan Paris
Post Production Royal Post
Editor Sophie Reine
Director of Photography Matias Boucard
Creative Lucas Bouneou
Creative Sophian Bouadjera
Director Antoine Bardou-Jacquet

Producer Jules Dieng

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Inspired by The Lord of the Rings, CANAL+'s new campaign uses magic to promote its latest device, CANAL+ box.

BETC Paris' latest campaign for French cable television channel CANAL+ transports viewers to an alternate universe.

Director Antoine Bardou-Jacquet captures the surreal experience that the service offers and uses fantastical elements to show what happens when the device is turned on.

In Lord of the Rings fashion, a group of magical stone-bearers travel through deserted mountains and caves resisiting robotic predators, to place the illuminated stone in the earth and make an electric connection with the real world.

Connections

Agency BETC Paris
Production Partizan Paris
Director Antoine Bardou-Jacquet
Director of Photography Matias Boucard
Editor Sophie Reine
Producer Jules Dieng

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