Share

Summer is here - which can mean only one thing: All your free moments will now be spent drinking fruity cider in the sun.

Swedish cider Rekordelig knows that now is its time to shine which is why it has launched its first global campaign with the help of Saatchi & Saatchi

Renowned director Andreas Nilsson also worked on the project, producing a crisp, clean and unconventional ad to promote the beverage.

Two beardy ice skaters practice their routine on a frozen lake in Switzerland - combining elegance with humour, embodying that undeniably 'beautifully Swedish' touch.

Connections
powered by Source

Unlock this information and more with a Source membership.

Share