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The Danish Road Safety Council – The Danish Road Safety Council: Breathe

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  • Production Company Bacon



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A breathliser has the power to change a lot. Don't overestimate the power of even a single breath, warns new ad for The Danish Road Safety Council.

Breathing is second nature for most of us... yet something that we should never take for guaranted - reminds Bates/Y&R's latest campaign for The Danish Road Safety Council.

Bacon's director Martin Werner skillfully captures the essence of family life with his latest spot.

All the breath-taking moments that pass us by - from falling in love, starting a family, exercising, celebrating birthdays, drinking in the pub (the list goes on...) - make up life.

Yet one wrong step (or wrong breath) could have serious consequences and 'could change a lot, maybe everything' - warns the ad.

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