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Puma – PUMA & Arsenal: Powered by Fans

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Football fans are as important to the game as the players themselves - something that London-based agency Gregory Bonner Hale captured in Puma and Arsenal's latest campaign.

Celebrating a second season in partnership, director Chris Balmond at Outsider chose to focus on the emotion and excitement among the Gunner's fans.

Using special effects to reflect the electric charge fans feel when watching a game and maintaining minimal red lighting to honour the team's colours, the 60-second spot is inspired by the fan's loyalty and dedication to the club.

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