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Wieden+Kennedy New York has launched a new commercial for Southern Comfort, set in a spray tan shop and carried by a cool, urban soundtrack as three men get bronzed while they wait.

Directed by last year's Cannes Lions Film Grand Prix winner, Andreas Nilsson, and produced by Biscuit Filmworks, the spot continues the Whatever's Comfortable theme and suggests mixing the popular beverage with lemonade and lime.

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