Kia: Crash Text
Saatchi & Saatchi Dubai puts a new spin on road safety campaigns to prevent texting at the wheel with this spot.
Credits
powered by
- Art Director Anjum Shaikh
- Art Director Ion Cojocaru
- Art Director Raja Rizzkallah
- Copywriter Simon Raffaghello
- Executive Creative Director Richard Copping
Credits
powered by
- Art Director Anjum Shaikh
- Art Director Ion Cojocaru
- Art Director Raja Rizzkallah
- Copywriter Simon Raffaghello
- Executive Creative Director Richard Copping
This campaign from Saatchi & Saatchi Dubai leaves much to the imagination and was created to warn about the dangers of texting at the wheel.
Sending the message that one letter is all it takes to cause devastation on the road, the ad hones in on characters from the alphabet and the potential damage you could cause by using your phone whilst driving.
“The abstract approach was deliberate in the hope that people who see it are left with the message that it’s not necessarily the act of driving that causes accidents but the habit of texting and driving," says executive creative director of Saatchi & Saatchi Dubai, Richard Copping, of the campaign created for Kia. "I hope that when people see the film, they will learn from it”.
Connections
powered by
- Agency Saatchi & Saatchi MENA
- Executive Creative Director Richard Copping
Unlock this information and more with a Source membership.
