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TfL: Tortoise and the Hare

Sara Dunlop reimagines Aesop's fable for this shocking spot via M&C Saatchi and Rattling Stick.

by shots on 17^th March 2015

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Think – TfL: Tortoise and the Hare

Credits

Agency M&C Saatchi London
Production Company Rattling Stick

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Credits

Agency M&C Saatchi London
Production Company Rattling Stick
Post Production Electric Theatre Collective
Executive Creative Director Elspeth Lynn
Creative Dipesh Mistry
Creative Robert Graves-Morris
Director Sara Dunlop
Producer Stuart Bentham

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Created by M&C Saatchi this shocking PSA uses the story of Aesop's fable The Tortoise and the Hare to remind young people about road safety. The poignant film, produced by Rattling Stick and directed by Sara Dunlop for TfL (Transport for London), reimagines the animals as groups of teenagers racing to get to a fancy dress party with disastrous consequences.

Connections

Agency M&C Saatchi London
Post Production Electric Theatre Collective
Production Rattling Stick
Creative Dipesh Mistry
Director Sara Dunlop
Executive Creative Director Elspeth Lynn
Producer Stuart Bentham

Unlock this information and more with a Source membership.

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