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NSPCC: I Saw Your Willy; Lucy and the Boy

The NSPCC's new campaign warns children that sharing online can have consequences.

by shots on 9^th January 2015

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NSPCC – NSPCC: I Saw Your Willy; Lucy and the Boy

Credits

Production Company Hornet

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Credits

Production Company Hornet
Art Director Liam Bushby
Copywriter Alison Steven
Agency Producer Abby Jenkins
Agency Producer Bruce Macrae
Executive Creative Director Justin Tindall
Executive Producer Jan Stebbins
Director Dan & Jason

Director Yves Geleyn
Producer Cathy Kwan
Creative Director Beri Cheetham
Sound Designer Nick Angell

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Hornet directors Yves Geleyn and duo Dan & Jason each directed one of the two new spots in this campaign for the UK's National Society for the Prevention of Cruelty to Children. Part of the Be Share Aware initiative the two films, I Saw Your Willy [above], directed by Dan & Jason, and Lucy and the Boy [below], directed by Geleyn, have been created to warn both children and parents of the dangers of online sharing. The campaign was created through Leo Burnett Change.

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Agency Leo Burnett Change, London
Production Hornet
Agency Producer Abby Jenkins
Agency Producer Bruce Macrae
Creative Director Beri Cheetham
Director Dan & Jason
Director Yves Geleyn
Executive Creative Director Justin Tindall
Executive Producer Jan Stebbins
Producer Cathy Kwan

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