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Public Health England – Public Health England: Rot Roll Up

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Simon Ellis has directed a powerful new campaign through Dare for Public Health England highlighting how smoking damages the body and causes a slow and steady decline in a process similar to rotting.

The online video sees a father casually rolling up a cigarette formed of rotting human flesh, bringing to life the fact that ‘every cigarette rots you from the inside out’. The hard-hitting film, the director's cut of which is shown above, is produced by Mad Cow Films.

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