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IKEA: The Joy of Storage

T-shirts take flight in this scenic spot from Mother London and director Dougal Wilson.

by shots on 8^th January 2015

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Following the success of its Beds commercial in 2014, Swedish furniture brand and prolific advertiser IKEA has returned with another beautifully-crafted hit - this time to promote its storage units.

Created by agency Mother, the scenic spot sees a flock of t-shirts take flight across land and sea in all conditions as they embark on a journey home to their designated wardrobe units. The film, shot by Monty's Christmas director Dougal Wilson with puppeteering from Blinkink's Jonny & Will, includes another brilliant CG effects job from the team at MPC London.

Connections

Agency Mother
Editing Company Final Cut
Post Production MPC London
Production Blink Productions
Creative Pilar Santos
Creative Director Freddy Mandy
Creative Director Tim McNaughton
Director Dougal Wilson
Editor Joe Guest
Puppeteering Jonny & Will @ Blinkink

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