Meat and Livestock Association: Greatest BBQ

For the first time in living memory, legendary Australian cricketer and commentator Richie Benaud won’t be commentating at the cricket this Australia Day [26th January]. Instead, Sydney agency The Monkeys tasked Benaud with organising the ultimate Australia Day BBQ in a campaign for Meat & Livestock Association (MLA). 

Benaud contacts a pantheon of historically important Australian figures from Captain Cook, to doomed explorers Burke and Wills, bushranger Ned Kelly, iconic cricketer Don Bradman, modern day media giant Ita Buttrose and media personality Sam Kekovich. 

Directed by Tom Noakes –  a finalist in the Doritos Crash The Super Bowl competition last year – the film encourages Aussies to get together over lamb as part of MLA’s annual Australia Day campaign.