Weight Watchers: If You're Happy...
Martin de Thurah helms this new spot for Weight Watchers which takes a subversive look at why we might snack.
Credits
powered by- Agency Wieden+Kennedy Portland/United States of America
- Production Company Epoch Films
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Credits
powered by- Agency Wieden+Kennedy Portland/United States of America
- Production Company Epoch Films
- Post Production The Mill Los Angeles
- Editing Company EXILE LA
- Editor Kirk Baxter
- Director of Photography Alwin Kuchler
- Art Director Robbie Rane
- Copywriter Brooke Barker
- Agency Producer Jennie Lindstrom
- Executive Creative Director Joe Staples
- Executive Creative Director Mark Fitzloff
- Executive Producer Melissa Culligan
- Head of Production Ben Grylewicz
- Director Martin De Thurah
- Producer Michaela Johnson
- Creative Director Jason Kreher
- Creative Director Michael Tabtabai
- Post Producer Toby Louie
- VFX Supervisor Dan Roberts
- Colourist Fergus McCall
Credits
powered by- Agency Wieden+Kennedy Portland/United States of America
- Production Company Epoch Films
- Post Production The Mill Los Angeles
- Editing Company EXILE LA
- Editor Kirk Baxter
- Director of Photography Alwin Kuchler
- Art Director Robbie Rane
- Copywriter Brooke Barker
- Agency Producer Jennie Lindstrom
- Executive Creative Director Joe Staples
- Executive Creative Director Mark Fitzloff
- Executive Producer Melissa Culligan
- Head of Production Ben Grylewicz
- Director Martin De Thurah
- Producer Michaela Johnson
- Creative Director Jason Kreher
- Creative Director Michael Tabtabai
- Post Producer Toby Louie
- VFX Supervisor Dan Roberts
- Colourist Fergus McCall
Weight Watchers has just launched a new, blackly humorous campaign that taps into the truth that losing weight isn’t easy, simple or fun. Created by W+K Portland and directed by Epoch's Martin de Thurah, the spot is set to the tune of If You're Happy and You Know It... but supplants the lyrics with mentions of eating a snack if you're not just happy, but sad, lonely, sleepy, guilty and a slew of other emotions.
Connections
powered by- Agency Wieden+Kennedy Portland
- Editing Company EXILE LA
- Post Production The Mill Los Angeles
- Production Epoch Films
- Agency Producer Jennie Lindstrom
- Colourist Fergus McCall
- Creative Director Michael Tabtabai
- Creative Director Jason Kreher
- Director Martin De Thurah
- Director of Photography Alwin Kuchler
- Editor Kirk Baxter
- Executive Creative Director Mark Fitzloff
- Executive Creative Director Joe Staples
- Executive Producer Melissa Culligan
- Head of Production Ben Grylewicz
- Post Producer Toby Louie
- Producer Michaela Johnson
- VFX Supervisor Dan Roberts
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