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TAASA: Break the Box

This spot from Citizen Group San Francisco looks at the dangerous nature of gender stereotyping.

by shots on 20^th September 2013

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TAASA – TAASA: Break the Box

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Credits

Post Production Ntropic (San Francisco)
Director of Photography Maz Makhani
Art Director Ian Boyle
Copywriter Tu Vu
Executive Creative Director Robin Raj
Executive Producer Sandy Haddad
Creative Tye Jue
Creative Lily Donovan-Seid

Director Andrew Sinagra
Director Nathan Robinson
Post Producer
Designer

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San Francisco agency Citizen Group, along with visual effects house Ntropic and production company Chromista, have created this interesting and powerful spot for the Texas Association Against Sexual Assault to discourage gender sterotyping. Break the Box presents portraits of young people subjected to harassment and stereotyping based on gender, showing their minds filled with destructive words.

The spot makes the case that this kind of stereotyping is a root cause of sexual violence in society, as it creates unrealistic and often problematic behavioural expectations.

Connections

Agency Citizen Group, San Francisco
Post Production Ntropic (San Francisco)
Production Chromista, San Francisco
Director Nathan Robinson
Director Andrew Sinagra
Executive Creative Director Robin Raj
Executive Producer Sandy Haddad
Designer Kirsten Kjeldsen
Post Producer Jenna Lohouse

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