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Meat & Livestock Australia – Meat & Livestock Australia: Lamb is for Lovers

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You should never treat women like they're pieces of meat. Treat them with pieces of meat instead, just like Don, the protagonist in this new campaign for the marketing and research firm.

BMF agency in Sydney is running a competition for women to apply for a date with the creepy character and the star of its campaign to promote meat as a token of love. The commercial is directed by The Sweet Shop's Mark Lever and you can find more details, content and info on how to apply on the We Love Our Lamb Facebook page.

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