Sony Xperia Z1: The Best of Sony The Best of You

Pulse Films director Ben Newman has directed this new spot for Sony, which positions the brand's new phone as a life filter.

In a world where we are bombarded by every part of our friends’ lives, the spot focuses on the best of yours. Where the Xperia Z1 delivers the best of Sony’s technologies in imaging, viewing, audio and mobile gaming, the focus is on quality, not quantity – sharing the best, and not just every part of life. The integrated campaign, created by adam&eveDDB, reflects this focus on sharing the ‘best of you’ and will run across TV, print, digital, out-of-home and retail, starting this month.