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Patak's – Patak's: Young Spice

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Patak’s launches a new TV campaign continuing the story of how it is the reason ‘Why Britain Loves Curry’ through JWT London. Demonstrating the brand’s expertise in selecting and blending the best quality spices for its products, the push builds on the 2009 campaign and is set in the 1960s. Again featuring Patak’s chairman, Kirit Pathak as a child, the 60-second TV ad shot by Moxie's James Griffith shows Kirit playing hide and seek with his younger brother in the family’s spice warehouse.

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