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AD OF THE WEEK
72andSunny LA gets cosy with Google Nest
The heart-warming spot, produced by Smuggler, features a string of home life anecdotes.
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Credits
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- Agency 72andSunny/New York
- Production Company SMUGGLER
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Credits
powered by
- Agency 72andSunny/New York
- Production Company SMUGGLER
- Executive Creative Director Xanthe Wells
- Global Creative Director Christian Haas
- Executive Creative Director Gage Clegg
- Executive Creative Director Becca Morton
- Edit Company Rock Paper Scissors
- Coloring Company MPC/New York
- VFX Company MPC/New York
- Sound Design Formosa Sound
Show full credits
Credits powered by
Credits
powered by
- Agency 72andSunny/New York
- Production Company SMUGGLER
- Executive Creative Director Xanthe Wells
- Global Creative Director Christian Haas
- Executive Creative Director Gage Clegg
- Executive Creative Director Becca Morton
- Edit Company Rock Paper Scissors
- Coloring Company MPC/New York
- VFX Company MPC/New York
- Sound Design Formosa Sound
The tagline for Google Nest's brand refresh - “You make a house a home. We make a house a nest” - is beautifully brought to life in this 90-second spot.
Unveiled at Google I/O alongside the announcement of the Google Nest Hub Max device, the ad, created by 72andSunny LA and produced by Smuggler, is a charmingly realistic depiction of home life in all its messy, loud, energetic madness.
Be it babies eating the dog's food, kids getting stuck in cat-flaps, raucous family mealtimes or impromptu dances in the living room, it's all captured here, and it's glorious.
