2AM's dance with NWSF danger
A man's reaction to an accident is played out through some powerful choreography in this attention-grabbing spot for the National Water Safety Forum.
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Credits
powered by
- Agency krow communications/London
- Production Company 2AM
- Director Steve Cope
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Credits
powered by
- Agency krow communications/London
- Production Company 2AM
- Director Steve Cope
- Editor Tim Hardy
- Sound Designer Munzie Thind
- Audio Grand Central Recording Studios
- Colorist George Neave
- Executive Creative Director Darryl George
- Creative Aengus Ryan
- Creative Rory Sheppard
- Head of Planning Matt Watts
- Head of Film/Producer Emma Rookledge
- Managing Director/Executive Producer Aly Moffat
- Managing Director/Executive Producer Nick Crabb
- Producer James Fuller
- DP Iain Murray
- Post Production/Creative Director Phil Hurrell
- Post Producer Laura Smith
- 3D Supervisor Jonny Grew
Credits
powered by
- Agency krow communications/London
- Production Company 2AM
- Director Steve Cope
- Editor Tim Hardy
- Sound Designer Munzie Thind
- Audio Grand Central Recording Studios
- Colorist George Neave
- Executive Creative Director Darryl George
- Creative Aengus Ryan
- Creative Rory Sheppard
- Head of Planning Matt Watts
- Head of Film/Producer Emma Rookledge
- Managing Director/Executive Producer Aly Moffat
- Managing Director/Executive Producer Nick Crabb
- Producer James Fuller
- DP Iain Murray
- Post Production/Creative Director Phil Hurrell
- Post Producer Laura Smith
- 3D Supervisor Jonny Grew
To mark UN World Drowning Prevention Day on July 25th, 2AM has partnered with Krow London and the National Water Safety Forum (NWSF) to create this impactful and impressively realised film.
Shot in a day on location in East London, with all crew and actors involved giving their time for a nominal fee, the film sees a fella's instant reaction to a friend's watery fall - to jump in and save - rebuffed by a duplicate version of himself, who encourages him to call the authorities instead.
What could have been a standard script is elevated by the neat choreography of the doppelgangers themselves; the internal fight visualised as a balletic confrontation, aided by nifty performances and some deft direction from Steve Cope.
