On finds itself a running mate

Whilst essentially a solo endeavour (unless you count a classic three-legged-race), teamwork within running is important when striving for your best, as exemplified in ON's new campaign, Run For Each Other.

Taking the mantra of On Athletics Club - “no matter how good of a runner you are, you will always be better with a team” - and, literally, running with it, the insightful campaign tells its story in a gritty film from Los Angeles-based Creative Director Oliver DeVitre and director Mischa Meyer.

Utilising a variety of stocks (nerd alert: Kodak 5219, Arri ST, Arri 435, Two Arri IIC cameras (one hand cranked) and a multiple lens Bolex), the film, made in collaboration with Levity Creative, and Berlin production company AKKURAT Studios, speaks directly to those with a jog in their step.