With its wealth of languages, cultures and contradictions, India isn't short of variety. We speak to leading adfolk about how creativity is forging ahead.
When Grey India was seeking “a fool” to send to Sri Lanka, a 24-year-old Senthil Kumar didn’t let civil war in the country stand between him and a CD role. Now, as JWT India’s CCO, the former rocket science student is one of the country’s leading admen. Here, he assesses India’s quest for an advertising identity.
With a background in features and advertising production, Priyanka Ghose, is well versed in the practicalities of filmmaking. Aligning herself with the younger breed of risk-taking Indian directors, she’s all for “going bananas” creatively and is keen to push against a tendency among Indian clients to play it safe...
According to BBH India's CCO and Managing Partner, the country is experiencing exciting times. He thinks rapidly evolving technology is the catalyst for this explosion of new ideas. Yet, though thrilled at what new tech can achieve, he knows only too well that, as far as social media is concerned, it’s a force for good and ill.
With One Show annuals as bedtime reading, Harshad Rajadhyaksha was always destined for the industry, while Kainaz Karmakar’s first career choice was psychology. The co-CCOs of Ogilvy India also have wildly differing personalities yet what the award-winning duo share is an optimism about the new direction India’s advertising is taking.
With its wealth of languages, cultures and contradictions, the one word that sums up India as a country is ‘variety’. Its advertising industry is a similarly complex, multi-faceted entity that, as in the rest of the world, faces fast-paced change and challenges. As we begin this month's India special, leading adfolk divulge a suitably diverse range of views on talent drains/talent bounty, scam, goodvertising and more, with a general consensus that creativity is forging ahead.
We dive into the technology that is set to power the future of advertising, production and beyond, as explained by the people who know how to wield it.
From the people putting vehicular stories on the screen to the tech that's changing how we engage with them, this month's in-depth Focus puts automotive in the driving seat.
From fashion film's next big things to the creative communities keeping the form alive, we investigate what has happened to the industry's passion for fashion.
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