Covid wasn't the only thing to rock the world in 2020, so, with an opportunity to change things for the better in the coming years, we look at what lies ahead.
Millennials are so last century; now is the time of the Gen Zers. But who are they and what do they want? The Moon Unit tracks what defines this new generation of consumers, examines their interests and explains why advertising needs to change if it has any hope of keeping their attention.
From drunk shopping and sponsored souls to the rise of 'menimism' and the advent of 'out out of home' advertising, Culture Editor Amy Kean cracks open her fortune cookies to see where the industry in 2021 is most definitely headed.
Ever since Gutenberg invented the printing press, people have vented their spleens. Now, with huge social media reach at our fingertips, amplified by clickbait-chasing media, public opinion has the power to pull down brands in hours. But if the best creative ideas always polarise, when does healthy debate become something more sinister? Selena Schleh investigates.
In 1928 Buster Keaton undertook one 'risk-it-all' shot to pull off a masterpiece but, says Simon Windsor, Joint Managing Director at Dimension Studios, a century later and virtual production means filmmakers have almost unlimited control and equal amounts of creativity at their fingertips.
Reflecting diverse perspectives needs to go beyond 'leveraging' them to honoring them, says Will Campbell, Co-Founder & CEO of Quantasy + Associates. It's time to end 'culture-jacking'.
If we learned anything from last year it’s that things can always get worse, says Farah Dib, Co-Founder & Creative Director at TwentyTwenty. The world is in perpetual flux, but there is one constant: change is asymmetrical. It happens at different paces across society, and leveraging any of our learnings from 2020 starts with taking the necessary steps to get us all on the same page.
During much of 2020 Hugh Todd, freelance creative director, writer and podcaster, felt helpless as job opportunities dried up and face-to-face meetings were curtailed. But he - and many other freelancers - found that the struggle to find work was alleviated after turning to a sometimes maligned social media platform and the chance to show off their creative wares.
Territory Studio's Co-Founder and ECD, David Sheldon-Hicks, examines the ways in which advertising needs to emulate the huge rise in popularity and usage of other platforms since the beginning of the pandemic.
Karim Naceur, Global Head of TV Production at BETC, tells us how to keep going amid the global pandemic, what changes need to be made to keep everyone safe and what the future of production will look like in a post-coronavirus world.
Tim Cumming talks to a range of industry creatives from both sides of the Atlantic about sustainability, inclusion, the new rules of consumption, and how the winds of change have moved the bottom line from being about finance to focussing on ethics.
Dominic de Terville, Director of Branded Content at Zinc Media, looks at why branded content will continue to be an area of expansion for brands looking to be an integral and authentic part of culture.
If you can't go to the event, then the event needs to come to you. In a year during which live entertainment became almost non-existent. Daniel Hemsley, Managing Director at Swamp Motel, reminds us that there's another world out there, and it's one we can all visit.
As brands recalibrate their creative messaging for a post-pandemic landscape, Accenture Interactive Managing Director and Lead for Global Creative Agencies, Jeannine Falcone, believes that the route to success can be mapped out through experiences.
2021 is going to be about one-upping the technology we saw used in 2020, says VMLY&R's Executive Creative Director, Experience Design, Walter Geer.
Industry experts share their views on how advertising can cope with, and combat, the ever-increasing climate crisis.
From virtual productions to advances in audio, the industry speaks about the future of filmmaking.
Competitive activity in a post-Covid world; the industry speaks on a particularly unusual summer of sport.
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