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The Inspiration Focus

What are the cultural artefacts, random objects, rituals and synaptic sparks that generate fresh ideas? We talk to some of ad land’s most innovative thinkers about creative inspiration. What it is, where they find it and do the AI bots have it too...

Insight

Alan Watts' AI awakening

Two London creatives, inspired by both artificial intelligence and the British philosopher Alan Watts, have brought Watts' insight and wisdom into the 21st century allowing him, from beyond the grave, to reflect on some of our most existential questions.

Inspiration

Talking 'bout my inspiration

What was the spot that brought you into advertising? shots speaks to some of the globe's top creatives to find out which commercial sold them more than just the product.

Inspiration

Talking 'bout my inspiration

Continuing this month's Inspiration focus, shots catches up with seven creatives from all corners of the industry to discover the spots that sold them a career in advertising.

Insight

Border force; the power of creative constraints

From tight budgets to production logistics and legal compliance, are constraints the boundaries of creativity, or its foundation? Selena Schleh talks to industry insiders about the pros and cons of restrictions – both external and self-imposed - on the creative mind.

Inspiration

Talkin 'bout my inspiration

Our final look at the work that brought ad champions into the industry sees eight greats recall the spacemen, gerbils and slaps that left a mark.

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