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The Comedy Focus

Do jokes still land when everyone's in lockdown? We speak to industry minds about finding the funny in unprecedented times.


How to be funny in the end times

Is it possible to crack a joke after the bleak few months we've all just had? Max Barron, one half of OB Management directing duo Jones, kicks off our Comedy Focus with a look at how to find ad humour in heinous hours.


Standing out from the crowd: How humour helps advertisers engage with audiences

Authenticity and connectivity are just two of the reasons why Bronwyn Sweeney, Senior Copywriter and Creative at MullenLowe London, believes that making people smile is the key to your brand being memorable.

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