Do jokes still land when everyone's in lockdown? We speak to industry minds about finding the funny in unprecedented times.
Is it possible to crack a joke after the bleak few months we've all just had? Max Barron, one half of OB Management directing duo Jones, kicks off our Comedy Focus with a look at how to find ad humour in heinous hours.
Editor-turned-director, Misha Manson-Smith's CV includes hard-hitting documentaries, acclaimed TV series and high profile ad campaigns. Tim Cumming talks to the industrious filmmaker about improvised Google spots, massive real-world hoaxes and why comedy is a high-wire act.
Authenticity and connectivity are just two of the reasons why Bronwyn Sweeney, Senior Copywriter and Creative at MullenLowe London, believes that making people smile is the key to your brand being memorable.
Making light of traumatic situations is part of the human condition, and in this profile of Greenpoint Pictures' Ghost + Cow (John Carlucci and Brandon LaGanke), the two directors discuss their polarizing short film, how comedy can converge with grief, and what advertisers can do to make their audiences laugh.
Award-winning comedy director Benjamin Green has worked with celebrated comedians such as Jack Whitehall and Romesh Ranganathan. But he's also shot comedy commercials with footballers, models and athletes... not people known for their comedy chops. So, how do you find the humour when working with such talent without the joke being on you?
2AM comedy director, Jim Owen, appreciates Tom Papa reminding people they're doing great, loves the electrical shenanigans of one particular YouTube channel, and finds the funny in a show that's more than just dick jokes.
Some insurance ads combine all the things we love about comedy - awkward situations, cringe-worthy characters, and upsettingly familiar disasters. For an industry that thrives on the less-than-ideal occasions in our lives, insurance sure does love a good joke. We've found some of the best ads that poke fun at some of our worst moments.
Comedy director and laugh expert Jordan Brady, of Kaboom, delivers the Pro Tips for funny scripts and ad-libs, with all assumptions herein supported by rigorously imagined research, tested on the killing grounds of the editing rooms, and determined from super sciency screening sessions.
As health and beauty advertising changes with our habits, and the ever-ailing high-street given a Covid death sentence, industry leaders tell us how the industry keeps fit.
We tidied our bedrooms and Zoomed around the world to chat to the Gold-winning directors from this year's competition about what picking up a YDA really means.
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