With an industry looking for alternative ways to produce content, we speak to some of animation's top creators and supporters to find out how to toon in.
Studio Linguini director Nick Cinelli picked up a coveted Young Director Award last year for his animated short, A Bird With No Legs. He discusses the beauty of animation, the pros and cons of working within the school system, and how the YDA gave him a 'gust of confidence'.
While Shynola, the three-man directing group, started out in animation, after two decades of working together they're pushing themselves and looking forward to the next wave of experimental work.
In his own words, Nexus Studios' Johnny Kelly, the director behind Chipotle's stop-motion Grand Prix winner that made pig farming utterly adorable, tells us how the little ad that could became the mega-spot that did.
Will Jeffers, Head of Visual Effects at Ambassadors, talks us through the growing effects and animation scene in Amsterdam
Creative Director for YT, Andreas John, talks about how The Line and SHIFT Active Media made an animated world come to life, building on a concept and creating an immersive, folkloric, contemporary cityscape.
The art of creating moving drawings has long offered storytelling freedoms, but now, with live-action limited, and new tech speeding up production pipelines, is it more in demand than ever? Carol Cooper explores the animation liberation.
Julien Simshauser, Creative Director at and Founder of Builders Club, argues that with animation's step into the world of 'enhanced reality', the medium's powers - and therefore the way in which we perceive them - needs to adjust.
Last week saw the release of a new, high-octane LEGO spot. Here, the director, producer and VFX Supervisor give detailed insight into how they created 'The Fast and the Furious on a kitchen floor'.
Keith Rogers, CG artist at Big Buoy/Smoke & Mirrors, talks us through some of the ways in which animated content can be a big social draw.
David Sanger, Head of PR & Content for Creativebrief, argues that function is not always at the expense of form, as he examines how Disney embraced the rough edges of new technology to draw back the curtain of creativity.
Directing duo Lamar+Nik employed the more than century-old technique of kinegrams for their most recent promo for Husbands. Here they explain the labour-intensive, but highly effective, processes while asking the band their thoughts on the video.
From cel-drawn to AI-enhanced, we collect together our chats with the creators behind the finest ‘toons of the past few years in this month’s Animation Focus.
Finding the smiles behind the masks, check out our collection of interviews and opinion pieces from some of the funniest people in adland.
Short-form, long-form, educational and unmissable; check out how brand-backed content has evolved, in this series of articles.
See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.Learn More